Artificial Intelligence, the new fuel of Real Estate

AI redefines Real Estate: efficiency, personalization and advanced technology in the real estate industry

Artificial Intelligence, the new fuel of Real Estate

Artificial Intelligence, the fuel of Real Estate

In the last decade, the integration and application of artificial intelligence (AI) has revolutionized many industry sectors, and the real estate industry is no exception. The seamless coexistence of technology and the real estate industry is rewriting history and the way we buy, sell, rent and manage properties. Its adoption has led to a number of tangible benefits, unleashing an unprecedented wave of innovation.

At we have noticed that the implementation of AI in the real estate industry has allowed for a more personalized and efficient customer experience. By having a good data analysis, AI algorithms can anticipate customer needs and preferences, providing accurate and relevant recommendations for home seekers and even granting the key to success to real estate developers. These digital tools simplify and streamline every step of the process, improving customer satisfaction and avoiding user frustration.

In the words of Eduardo Orozco, CEO of; "The automation of repetitive tasks such as requesting quotes and providing basic information in a humanized way, can be done immediately through chatbots and AI-based customer management systems, for example, from our side with the creation of Realguru, we could notice a substantial improvement in the commercial teams, saving them time and avoiding errors or lack of follow-up to the thousands of requests they receive. This frees up time and resources for real estate agents to focus on more value-added activities, such as closing sales and negotiating contracts."

Another point to highlight is the assignment of property prices. A few years ago, it was unthinkable to have a market study in just a few days, today with the advances obtained, it can be done in minutes. "The implementation of these tools in the costs of going to market makes the placement of inventory more efficient, we must remember that the better the starting price, the higher the success rate and speed of placement. IA helps real estate developers' commercial teams to establish competitive prices and maximize profit margins," said Orozco.

The implementation of artificial intelligence is redefining the real estate industry, offering a number of benefits to all involved, building a more reliable and efficient industry. As technology continues to advance, we will see more disruptive innovations driving the growth and evolution of the Real Estate industry in the coming years.

These tools offer a variety of tools and capabilities that can improve operational efficiency, decision-making accuracy and customer experience in real estate. From chatbots, 3D visualizations, generating quotes, credit applications and many more applications integrate digital advances. Integrating this technology provides a significant competitive advantage in an increasingly digitized marketplace.